WILLIAMSBURG is a traditional brand with roots in the United States. Share the brand's vibrant story heritage, combining historical inspiration with modern influences to create a beautiful and welcoming home. The brand's curated collection is inspired by the practice traditions of 18th-century manufacturers and draws artistic details from the rich archives of Colonial Williamsburg Foundation. Support the brand's mission to ensure that Colonial Williamsburg's stories and experiences are not forgotten by time. The brand's mission is "Give back to protect the future" In 1699 Williamsburg was a growing town between the James and York Rivers that became the capital of Virginia, the largest English colony. In the 1770s, Williamsburg was a bustling town full of commerce, crafts, and politics. The shopkeeper advertised goods imported from England, such as creamware, textiles from as far away as India, and "a wide variety of almost anything that may be considered appropriate for this country." Although Williamsburg played a strategic role in the American Revolution in the 1800s, after the capital moved upriver to Richmond, it became a sleepy town, once a bustling city, frozen in time. In the 1920s, the principal of Williamsburg's historic Bruton Parish Church decided that the city's important original architectural box was in poor condition and at risk of being lost. His mission is to fund its preservation and restoration. 1926 Philanthropist and history buff John D. Rockefeller,Jr. Agreed to support and finance the restoration work. Rockefeller sent a telegram authorising the purchase of the "antique", the two-storey Ludwell Paradise House on Duke of Gloucester Street. 1930 As the site was studied and excavated, discussions began about making replica porcelain, silver, and furniture for the exhibition building. The first collaboration was with Wedgwood, which carefully reproduced cream products from fragments excavated at the site. As Colonial Williamsburg welcomed crowds back in time in 1936, visitors, architects and interior designers begged for the chance to use the colors, designs and materials used on site. Williamsburg Reproductions is a "licensed product" program designed to allow visitors to recreate this rediscovered aesthetic at home. In 1937, the first craft house catalog was sent to subscribers eager to buy household items from Colonial Williamsburg. Visitors to the historic town can purchase products at the new Craft House store near the Williamsburg Lodge. In the 1950s, the return of the military after World War II triggered a boom in residential construction. WILLIAMSBURG products continued to grow to meet demand, becoming synonymous with traditional American styles and a leading decorative style for decades to come. Notable partners include Schumacher, Kittinger, Katzenbach & Warren, and Friedman Brothers, all known for impeccable quality and craftsmanship. In 1962, the Williamsburg Store, the franchise's "Restore Williamsburg outpost," blossomed from B. Altman's in New York. High Quality WILLIAMSBURG - Vignettes of furniture, China and gifts share the Colonial WILLIAMSBURG story across the country. In 1989, WILLIAMSBURG licensed Mottahedeh & Co. Reproduction of fine China tableware. The first motif, the Duke of Gloucester, based on a 1770s Worcester dinner service owned by King George III's brother, became a fan favourite. The story of Williamsburg is all over the country. In 1993, the iconic garden image pattern was introduced, incorporating period plant illustrations into a blooming design. By far the best selling pattern in WILLIAMSBURG, this rich floral pattern enjoys diverse life through textiles, bedding, wallpaper, tableware and more. Williamsburg, 1998: Its decorative style is now coveted among traditional design enthusiasts. Published in part with images of well-appointed rooms and architectural details around Colonial Williamsburg, this collection of Visions is the first book devoted to Colonial Williamsburg's influence on design. In the 2000s, WILLIAMSBURG products evolved from mere replicas to designs inspired and interpreted from Colonial WILLIAMSBURG's rich archives. This new "trend and tradition" approach paves the way for historical design to be seamlessly integrated into a casual lifestyle. Our first online catalog Williamsburg Marketplace makes 18th-century inspired products more accessible than ever before. In 2011, the WLLIAMSBURG brand was awarded the Americas Mart Icon Medal of Excellence. In 2013, new technical studies of 18th century paint with Benjamin Moore led to an exciting paint collection. This palette of 144 historically accurate colors celebrates the rich colors that filled families when the United States was founded. In 2019, Williamsburg announced plans for a designer residency to celebrate Colonial Williamsburg's history and iconic design influence. In the first project of the collaboration, designer Anthony Baratta reimagined the interior of a 1750s house, blending classic history with fresh Americana, and earning coverage in Architectural Digest, Balcony, Country Life, and more. Today, since 1936, WILLIAMSBURG has brought the timeless design of the 18th century to life. As a product licensing program of the Colonial Williamsburg Foundation, the brand remains committed to sharing the vivid story of America's past for future generations. Access the Colonial Williamsburg Archives' collection of more than 70,000 antiques and 60 million archaeological fragments for a vast and rich source of inspiration for licensed brands.

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